Book

The art of innovation: lessons in creativity from IDEO, America's leading design firm

by  Tom Kelley / Jonathan Littman

Table Of Contents

  • Innovation at the top
  • Winging it in start-up mode
  • Innovation brgins with an eye
  • The perfect brainstorm
  • A cool company needs hot groups
  • Prototyping is the shorthand of innovation
  • Build your greenhouse
  • Expect the unexpected
  • Baprier Jumping
  • Creating experiences for fun and profit
  • Zero to sixty
  • Coloring outside the lines
  • In search of the “wet nap” interface
  • Live the future
  • Getting in the swing

Subject

Case studies / Creative ability in business / Technological innovations

Details

Published London : Profile Books, 2016,
Language English
Material 307 p.
ISBN 9781781256145
Location
HD 53 K2947 2016
miniTCDC - RMUTK

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