The lowly paperclip attracts little attention in our world of advanced gadgets and increasingly sophisticated technology. But to veteran inventor and design engineer Steven J. Paley, it is a prime example of the qualities that often characterize a great invention--simplicity, elegance, and robustness--and it provided a lasting solution to a common problem. Paley shows why these same three qualities are essential not only to the success of simple devices, but equally to complex inventions from computer chips to nuclear power plants. --from publisher description

• The Paper Clip and the Problem
• The Hidden Obvious
• Creativity and the Brain
• The Process of Invention
• Simplicity
• Elegance
• Robustness
• Problem Solving and Iteration
• The Business of Invention
• The Art of Invention