Book
Ecommerce analytics: analyze and improve the impact of your digital strategy
Table Of Contents
- Ecommerce analytics creates business value and drives business growth
- The ecommerce analytics value chain
- Methods and techniques for ecommerce analysis
- Visualizing, dashboarding, and reporting ecommerce data and analysis
- Ecommerce analytics data model and technology
- Marketing and advertising analytics in ecommerce
- Analyzing behavioral data
- Optimizing for ecommerce conversion and user experience
- Analyzing ecommerce customers
- Analyzing products and orders in ecommerce
- Attribution in ecommerce analytics
- What is an ecommerce platform?
- Integrating data and analysis to drive your ecommerce strategy
- Governing data and ensuring privacy and security
- Building analytics organizations and socializing successful analytics
- The future of ecommerce analytics
Subject
Evaluation / Electronic commerce / Business planning / Business intelligence / Commercial statistics / Strategic planning
Details
Published
Old Tappan, NJ. : Pearson, 2016
Language
English
Material
xvi, 352 p. ;
ISBN
0134177282 / 9780134177281
Location
TCDC Bangkok - General Collection
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