Book

The four steps to the epiphany: successful strategies for products that win

Also Known As: 4 steps to the epiphany / Successful strategies for products that win

by  Steven G Blank

Table Of Contents

  • The hero's journey
  • The path to disaster : the product development model
  • The path to epiphany : the customer development model
  • Customer discovery
  • Customer validation
  • Customer creation
  • Company building

Subject

Entrepreneurship / New products / Relationship marketing / Business planning

Details

Published [California] : Steve Blank, 2013
Language English
Material x, 370 p.
ISBN 0989200507 / 9780989200509
Location
HB 615 B642 2013
TCDC Bangkok - Closed Stack2

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