Book
Behavioral marketing: delivering personalized experiences at scale
Description
This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing
Table Of Contents
- Getting started with behavioral marketing
- Putting behavioral marketing into action
- Sucess beyond the behavioral marketing basics
Subject
Internet marketing / Customer relations / Consumers' preferences
Details
Published
Hoboken, NJ. : John Wiley & Sons, 2015
Language
English
Material
xxi, 229 p. ;
ISBN
1119076579 / 9781119076575
Location
TCDC Bangkok - Closed Stack2
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