Provides exercises and experiments you can do in your everyday life to test psychology theories and conduct psychological research

• An introduction to psych experiments
• Classical conditioning you can do yourself
• How you are manipulated into paying more money than you wanted
• Estimating distances- more psychology than you think
• Your memory is better than you think
• How eyewitnesses can be misled
• Yes- waking through a door will cause you to forget
• The method of Loci- one of the most powerful memory techniques
• Getting workers to be more productive
• How you can improve your creative ability
• Mental sets can limit you into one way of thinking
• Noticing a face in the crowd
• How to think more positively about life
• How psychiatric labels affect how we see people
• The design of everyday things
• Beauty is apparently not just in the eye of the beholder
• How roles can affect us at a deep level
• When trying really hard makes no difference
• How anonymity can make us mean
• Why you choose your romantic partner is less romantic than you think
• The power of conformity
• What makes us truly happy?
• Persuasion tactics in a restaurant
• Supernormal stimuli
• Cognitive dissonance: we see what we want to see
• The Rorschach Inkblots
• How a phone conversation is different from in-person
• Remembering what never happened
• How and when we are blind to change
• Why do you remember certain things?
• How physical warmth translates to psychological warmth
• Does red make you more attractive?
• Our bodies influence us more than we think
• When trying to look good looks bad
• Brain images and persuasion
• Our brains love curiosity
• How your behavior is shaped
• How does creativity really work?
• How superstitions really work
• Where discrimination begins
• You're really not giving this much thought
• The development of moral thinking
• How children think differently as they grow
• Persuading people by first asking for the impossible
• The psychology of humor
• A better way to detect lies
• Your body affects your thinking
• The causes of job satisfaction
• A psychological booster shot
• Perception is more than what we see
• Smartphones: Do they hinder or improve our life experiences?