Book

Hit makers: how things become popular

by  Derek Thompson

Table Of Contents

  • The power of exposure
  • The maya rule
  • The music of sound
  • The myth-making mind I: the force of story
  • The myth-making mind II: the dark side of hits
  • The birth of fashion
  • Rock and roll and randomess
  • The viral myth
  • The audience of my audience
  • What the people want I: the economics of phophecy
  • What the people want II: a history of pixels and ink
  • The futures of hits: empire and city-state

Subject

Social aspects / Popular culture / Consumers / Popularity / Marketing / Product management

Details

Published Great Britain : Allen Lane, 2017
Language English
Material 344 p. ;
ISBN 0241216028 / 9780241216026
Location
HC 79 .C6 T469 2017 C.1
TCDC Bangkok - General Collection
HC 79 .C6 T469 2017 C.2
TCDC Bangkok - Closed Stack2

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