Book

Neuro design: neuromarketing insights to boost engagement and profitability

by  Darren Bridger

Table Of Contents

  • What is neuro design?
  • Neuroaesthetics
  • Processing fluency : how to make designs feel more intuitive
  • How first impressions work
  • Multisensory and emotional design
  • Visual saliency maps
  • Visual persuasion and behavioural economics
  • Designing for screens
  • Viral designs
  • Designing presentation slides
  • Conducting neuro design research

Subject

Psychological aspects / Design / Neuromarketing / Product design / Web sites / Internet marketing

Details

Published London ; New York : Kogan Page, 2017
Language English
Material viii, 249 p.
ISBN 9780749478889
Location
HF 5415.12615 B851 2017
miniTCDC - RMUTK

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