Entrepreneurs who have read early drafts of The Start-Up J Curve responded, "I wish I had this book years ago." A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the J Curve: The toughest part of the endeavor is the time between the actual start and when the product and model are firmly established.The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond. Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top

• The Value of a Map
• Create: Temper Dreams with Ideas, Money, Structure, and Teams
• Release: Get the Damn Thing Out There
• Morph: Embrace Radical Change
• Business Model: Nail It before You Scale It
• Scale: Go Big with People, Process, and Money
• Harvest: The Joy of Puffball Decisions
• Raising Dollars for Start-Ups: A Phase-by-Phase Guide
• Failure: Make It Your Friend
• The Personal Side of the Start-Up Life
• Leveraging the J Curve in Large Organizations
• Moving Forward