"Professors at the international graduate business school INSEAD, Girotra and Netessine identify two new types of risk created by an organization's business model: information risk, which requires decision making without sufficient information; and incentive-alignment risk, which leads to actions that clash with the interests of a value chain. The authors stress that being mindful of these risks and making small modifications to an existing business model can create significant competitive differences. To that end, they present the four 'Ws' for designing better business models, which examine what decisions are made, when they are made, who makes them, and why they are made. Girotra and Netessine also explore the decisions that constitute a business, what a business is about, and its attitude about risk."--Publishers Weekly

• Archimedes' lever
• The business model audit
• The What strategy
• The When strategy
• The Who strategy
• The Why strategy
• Business model innovation in action
• The next business revolution?