Book

The idea writers: copywriting in a new media and marketing era

by  Teressa Iezzi

Description

Co-published with Advertising Age, The Idea Writers explores the changing advertising-industry landscape while guiding both new and experienced copywriters through the process of developing compelling brand content and experiences that sell

Table Of Contents

  • The creativity age
  • Bernbach to the future
  • The storytellers
  • Digital is not a channel
  • How to not write advertising
  • Life in Adland
  • Bringing ideas to life
  • It's just getting good

Subject

Advertising copy / Marketing

Details

Published New York, NY : Palgrave Macmillan, 2010
Language English
Material 213 p. ;
ISBN 0230613888 / 9780230613881
Location
HF 5825 I229 2010
TCDC Bangkok - Closed Stack

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