Book
Brand. balance. / brand documentary magazine: Netflix
Also Known As: Brand documentary magazine / B magazine / Netflix
Description
Started in 1997 in Silicon Valley, Netflix was dubbed the icon of American popular culture following the success of its DVD-by-mail operation. 10 years after the DVD-era, during which the Netflix-logo-emblazoned red envelopes reigned supreme, Netflix introduced its movie and TV show streaming service and burgeoned into an online entertainment powerhouse. By releasing entire seasons of original programming such as ‹House of Cards› and ‹Orange is the New Black› all at once, Netflix was able to bring ‘binge-watching’ to the forefront of our culture and is now viewed by many as the future of entertainment
Subject
Design / Management / History / Branding (Marketing) / Streaming video / Video-on-demand
Details
Part of Series
Brand documentary magazine ;
Published
Seoul : Joh & Company, 2016
Language
English
Material
128 p.
ISBN
9788998415990
Location
TCDC Bangkok - Feature Books - Brand Balance
TCDC Khon Kaen - General Collection
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