Brand. balance. / brand documentary magazine

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Brand. balance. / brand documentary magazine: Haagen-Dazs

Also Known As: Brand documentary magazine / B magazine / Haagen-Dazs

Description

Founded in 1961 in Bronx, New York, Häagen-Dazs has generated a lot of ink over the years with its Northern European-inspired naming strategy. Its creamy texture and deep flavours catapulted Häagen-Dazs to the ice cream of choice for leading restaurants and cafes as well as airlines and hotels. Hooking its marketing strategies into the sensuous and hedonistic qualities of ice cream, Häagen-Dazs has been successful in making a name for itself as a guilty pleasure for adults

Subject

Design / Management / History / Branding (Marketing) / Ice cream, ices, etc / Ice cream industry

Details

Part of Series Brand documentary magazine ;

Published Seoul : Joh & Company, 2016

Language English

Material 122 p.

ISBN 9788998415976

Location

HD 69 .B7 B817 2016 No.47 C.1

TCDC Bangkok - Recommended collection - Magazine B

HD 69 .B7 B817 2016 No.47 C.2

TCDC Chiang Mai - Serials Collection

HD 69 .B7 B817 2016 No.47 C.3

TCDC Commons Seacon (Food) - General Collection

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