CU 2014 “IF… Defining the Future” No one knows the future, but that does not mean we cannot design it. “What if…” raises new questions that challenge what is going on today, based on an understanding of what went by in the past – in social, cultural or technological aspects – and open up new possibilities that lead to a better living quality and business opportunity. Cast your mind back ten years ago when the Internet was still tied to desktop computer. It was questions such as “What if the Internet can be mobile?” that sparked new possibilities and let us now go online via mobile phones from anywhere at any time. “What If…” is, therefore, used by thinkers and designers as the starting tool to define a hypothesis in order to find solutions and develop products or services that best satisfy user needs. But raising questions without the frame of knowledge is no different than trying to find a needle in a haystack. Thailand Creative & Design Center (TCDC) has hosted Creativities Unfold (CU) for eight consecutive years. CU 2014, under the theme: “IF… Defining the Future,” sets out to prompt the participants to ask questions sparked by both Thai and international experts through three activities, namely International Symposium, International Workshop, and Creative Business Lab