For some time now, there has been a need for a reliable book about the basics of service design and strategic thinking in design: a need from within business courses and design courses as well as within the worlds of business and design. Based on Lucy Kimbell's long experience of high-level teaching and thinking about these areas, this book helps to fill the gap. The book is also timely - with the rapidly growing interest in service design among educators and professional practitioners

• Getting ready
• Contexts, strategies, value creation
• Behaving and experiencing
• Exploring and analyzing
• Inspiring and generating
• Prototyping and playing design games
• Understanding impact
• Organizing for service innovation