Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world's most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small

• Chris Anderson (Future Publishing)
• Charles Best (Donorschoose.org)
• Sara Blakely (Spanx)
• Steve Blank (E. Piphany)
• Matt Blumberg (Return Path)
• Rodney Brooks (IRobot, Heartland Robotics)
• Jeff Bussgang (Open Market, UPromise, Flybridge Capital Partners)
• Steve Case (America Online, (AOL))
• Marc Cenedella (TheLadders)
• Robin Chase (Zipcar)
• Chip Conley (Joie de Vivre Hospitality)
• Jeff Dachis (Razorfish, The Dachis Group)
• Michael & Ellen Diamant (Skip Hop)
• Chris Dixon (SiteAdvisor, Founder Collective, Hunch)
• Marc Ecko (Mark Ecko Enterprises)
• Kevin Efrusy (Ironplanet, Corio)
• Caterina Fake (Flickr, Hunch, Findery)
• Mitch Free (MFG.com)
• Lisa Gansky (OFoto)
• Tom Gardner (The Motley Fool)
• Eileen Gittins (Blurb)
• Seth Goldman (Honest Tea)
• Joe Green (Causes)
• Scott Harrison (Charity: Water)
• Scott Heiferman (I-Traffic, Fotolog, Meetup)
• Reid Hoffman (LinkedIn)
• Jeffrey Hollender (Seventh Generation, American Sustainable Business Council)
• Ben Horowitz (Opsware)
• Tony Hsieh (LinkExchange, Venture Frogs)
• Cyrus Massoumi (Zocdoc)
• Jim McCann (1-800-flowers.com)
• Stephen & Heidi Messer (LinkShare)
• Elon Musk (PayPal, Spacex, Tesla Motors)
• Jacqueline Novogratz (Acumen Fund)
• Hosain Rahman (Jawbone)
• Adeo Ressi (Thefunded.com, The Founder Institute)
• Linda Rottenberg (Endeavor Global)
• Kevin Ryan (Alleycorp)
• Kirill Sheynkman (Stanford Technology group, PlumTree Software, Elastra Corporation)
• Jeff Stewart (Mimeo, Urgent Career, Lenddo)
• Jay Walker (Walker Digital, Priceline)