Brand. balance. / brand documentary magazine

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Brand. balance. / brand documentary magazine: Vibram

Also Known As: Brand documentary magazine / B magazine / Vibram

Description

In 1937, after his friends died in a tragic mountaineering accident partly caused by poor footwear, Vitale Bramani started Vibram to create more functional outsoles. Vibram has striven since that time to develop new products for people on their feet. In 2005, the Italian company introduced its first finished product line, FiveFingers, showing how a component manufacturer can itself become a brand

Subject

Design / Management / History / Footwear / Branding (Marketing)

Details

Part of Series Brand documentary magazine ;

Published Seoul : Joh & Company, 2014

Language English

Material 115 p.

ISBN 9788998415389

Location

HD 69 .B7 B817 2014 No.22 C.1

TCDC Bangkok - Recommended collection - Magazine B

HD 69 .B7 B817 2014 No.22 C.2

TCDC Khon Kaen - General Collection

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