Book

Brand. balance. / brand documentary magazine: Porter

Also Known As: Brand documentary magazine / B magazine / Porter

by  Suyong Joh / Taehyuk Choi

Description

In 1935, a Japanese bag craftsman, Kichizo Yoshida established Yoshida & CO. LTD. which introduced its own bag brand, Porter, later in 1962. Today, all employees of the Japanese bag company are making their commitments to making bags that adequately serve the primary purpose - carrying items, while continuing the legacy of the founder

Subject

Design History / History / Design / Management / Bags / Branding (Marketing)

Details

Published Seoul : Joh & Company, 2013
Language English
Material 130 p.
ISBN 9788998415204
Location
TCDC Bangkok - Feature Books - Brand Balance
TCDC Khon Kaen - General Collection

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