Book
Evil by design: interaction design to lead us into temptation
Description
Melds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins
Subject
Design / Psychological aspects / Interactive multimedia / Web sites / User interfaces (Computer systems) / Persuasion (Psychology)
Details
Published
Indianapolis, IN : Wiley, 2013
Language
English
Material
xv, 303 p.
ISBN
1118422147 / 9781118422144
Location
TCDC Bangkok - Closed Stack
TCDC Bangkok - Closed Stack2
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