Brands and logos populate our visual landscape; the most successful have become such an intrinsic part of society that it seems as though they've always been there. Revealing the life histories of 100 logos for world-famous brands, this book shows the little steps and great leaps in the visual evolution of these iconic symbols that we often take for granted

• 3M
• 7-Eleven
• 7UP
• adidas
• AEG
• Air France
• Akzo Nobel
• Alfa Romeo
• Allianz
• American Airlines
• Apple
• AT&T
• Audi
• Barbie
• BASF
• Baskin Robbins
• Bayer
• BMW
• BP
• Braun
• British Airways
• Burger King
• C&A
• Canon
• Castrol
• Chiquita
• Chupa Chups
• Citibank
• Coca-Cola
• Credit Suisse
• Delta
• Deutsche Bank
• Dr. Oetker
• Dunkin' Donuts
• FedEx
• Fiat
• Fisher-Price
• Ford
• Fujifilm
• GAP
• Goodyear
• Google
• Hertz
• Holiday Inn
• HP
• IBM
• Intel
• JAL
• John Deere
• KFC
• KLM
• Kmart
• Kodak
• Lego
• Levi's
• Lucky Strike
• MasterCard
• Mazda
• McDonald's
• Mercedes-Benz
• Michelin
• Microsoft
• Mobil
• MTV
• NASA
• Nickelodeon
• Nike
• Nikon
• Nivea
• Nokia
• Opel
• Path??
• Penguin
• Pepsi
• Pirelli
• Qantas
• Renault
• Reuters
• Rolex
• Samsonite
• Shell
• Shiseido
• Spar
• Speedo
• Starbucks
• Target
• Texaco
• Total
• Toyota
• Toys "R" Us
• Tupperware
• UPS
• Visa
• Vodafone
• Volkswagen
• Volvo
• Walmart
• WWF
• Xerox
• The Y (YMCA of the USA)