Book

Helvetica forever: story of a typeface

by  Victor Malsy / Lars Muller / Axel Langer / more

Description

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s & 60s. This text retraces Helvetica's 50-year history, compares it to the well-known sans serif fonts of the 20th century, & examines the phenomenon of its unparalleled spread

Table Of Contents

  • An impersonal typeface for today and tomorrow / Axel Langer
  • Eduart Hoffmann
  • Indra Kupferschmid
  • Victor Malsy Lars Muller
  • Alfred E Hoffman Eduard Hoffmann's journal
  • Helvetica : some thoughts on a new typeface / A comparison / Obsolete? / Afterword /

Subject

History / Sans serif type / Type and type-founding

Details

Published Baden, Switzerland : Lars Muller, 2011
Language English
Material 159 p.
ISBN 3037781211 / 9783037781210
Location
Z 250.5 .H45 H485 2011
TCDC Bangkok - Closed Stack

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