Lean customer development

Book

Lean customer development: building products your customers will buy

Description

Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies

Subject

Research / Consumers / New products / Success in business

Details

Part of Series Lean series

Published Sebastopol, CA : O'Reilly Media, 2014

Language English

Material xviii, 218 p.

ISBN 1449356354 / 9781449356354

Location

HF 5415.32 A473 2014 C.2

TCDC Bangkok - Closed Stack

HF 5415.32 A473 2014 C.1

TCDC Bangkok - Closed Stack2

HF 5415.32 A473 2014 C.3

TCDC Chiang Mai - General Collection

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