Disciplined Entrepreneurship offers a comprehensive, integrated, and proven step-by-step approach to creating innovative, highly succefful products

• Six themes of the 24 steps
• Getting started
• Market segmentation
• Select a Beachhead Market
• Build an end user profile
• Calculate the total addressable market (TAM) size for the beachhead market
• Profile the persona for the beachhead market
• Full life cycle use case
• High-level product specification
• Quantify the value proposition
• Identify your next 10 customers
• Define your core
• Chart your competitive position
• Determine the customer's decision-making unit (DMU)
• Map the process to acquire a paying customer
• Calculate the total addressable market size for follow-on markets
• Design a business model
• Set your pricing framework
• Calculate the lifetime value (LTV) of an acquired customer
• Map the sales process to acquire a customer
• Calculate the cost of customer acquisition (COCA)
• Identify key assumptions
• Define the minimum viable business product (MVBP)
• Show that "the dogs will eat the dog food"
• Develop a product plan
• Postlude: a business is more than 24 steps