Book

The man from Zara: the story of the genius behind the inditex group

by  Covadonga O’Shea

Description

The brains behind one of the greatest business success stories of the 21st century

Table Of Contents

  • My meeting with amancio ortega
  • First steps in a story.
  • Zara:anew fashion culture takes its place in the 21st century
  • Ortega always pursued excellence
  • Inditex-international expansion
  • The customer is king
  • An ethical project made to measure
  • How amancio sees his company and his life
  • The driving force
  • "There's good and bad in everybody"

Subject

History / Clothing trade / Fashion merchandising

Details

Published New York, NY : LID, 2012
Language English
Material 191 p.
ISBN 1907794204 / 9781907794209
Location
HD 9940 .G74 O115 2012
TCDC Bangkok - General Collection

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