During the economic reform period of the 80’s, three undergraduates bind together by a common ambition — to live the American dream. They are Cheng Dongqing, a hillbilly who refuses to accept his destiny of being a farmer; Meng Xiaojun, a self-confident, cynical intellectual; and Wang Yang, an idealistic romantic poet. Dongqing decides to turn his tutorial effort into a full-time business and summons Yang to help him along. Xiaojun, having returned from America, immediately joins force with his buddies to establish New Vision Institute. With their unique charisma, they turn New Vision into an instant success and create a media sensation overnight. However, the sudden fame and fortune are gradually tearing their friendship apart