Hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best loved and most recommended books on the subject. It's a core foundational book that every Web designer must internalize to make their designs truly effective. In this substantially revised edition, Steve returns with fresh perspective to reconsider the principles he originally laid out--commenting, amending, amplifying, and offering fresh new examples to underscore their importance. This edition adds an important new chapter on mobile as well as integrating coverage of mobile throughout

• Guiding principles. Don't make me think!
• How we really use the web
• Billboard design 101
• Animal, vegetable, or mineral?
• Omit words
• Things you need to get right. Street signs and breadcrumbs
• The big bang theory of web design
• Making sure you got them right. "The farmer and the cowman should be friends"
• Usability testing on 10 cents a day
• Larger concerns and outside influences. Mobile: it's not just a city in Alabama anymore
• Usability as common courtesy
• Accessibility and you
• Guide for the perplexed