Book
The brain sell: when Science meets shopping
Description
Annotation
Table Of Contents
- When science met selling
- Hidden persuaders that shape the way we shop
- "I know what you're thinking!"
- Why shopping isn't "all in the mind"
- Inside the buying brain
- The persuasive power of atmospherics
- Brand love : the engineering of emotions
- The power of subliminal priming and persuasion
- When your television watches you
- The marketing power of mobile media
- The ultimate brain sell
- Let the buyer be aware
Subject
Psychological aspects / Consumer behavior / Marketing
Details
Published
London : Nicholas Brealey, 2013
Language
English
Material
298 p.
ISBN
1857886011 / 9781857886016
Location
TCDC Bangkok - Closed Stack
TCDC Bangkok - Closed Stack2
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