Book

The ad-makers: how the best TV commercials are produced

by  Tom von Logue Newth

Table Of Contents

  • TV advertising in the internet age
  • Stages from conception to distribution
  • Corporate conception to creative: Overall campaign plan
  • Product identity, message, and audience
  • The agency takes over
  • Refining the conceptual deck
  • Preproduction: Scripting and storyboarding
  • Development of vision with production company and director
  • Logistics
  • The shoot: Logistics
  • The onset of digital
  • post-production: Editing
  • Digital effects and animation
  • New horizons: Life beyond television
  • Television re-imagined
  • New possibilities
  • An industry adapts
  • Less money, less time

Subject

Television commercials / Television advertising / Advertising / Commercial art

Details

Published East Sussex, UK : ILEX, 2013
Language English
Material 176 p.
ISBN 9781781570326
Location
HF 6146 .T42 N559 2013 C.1
miniTCDC - PBRU
HF 6146 .T42 N559 2013 C.2
miniTCDC - RMUTI Surin
HF 6146 .T42 N559 2013 C.3
TCDC Chiang Mai - Special Event
HF 6146 .T42 N559 2013
AIS D.C. - Quiet Room

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