How to work smart and succeed in business and beyond

• Make your business sustainable
• Keep it simple
• Keep asking
• Reason to believe
• Get distinction
• Know where you are going
• Aim to do more, not the same
• Don't increase profit at the expense of growth
• Enrich your customer
• Cut smart
• Invest in winning marketing
• Don't guess...
• ...and don't invite guesses
• Be more responsible: give away responsibility
• Be brave, not reckless
• Be better at stnding things up
• Insist on the best
• Surround yourself with specialist excellence
• If talent exists, promote it
• Beware the plausible Idiot
• Do the job with the right resources, quickly
• Buyer beware
• Think big, keep nimble
• Lead more, manage less
• Recognize real success
• Say sorry
• Stand in the other person's shoes
• Enjoy!