Book

Service design and tourism: case studies of applied research projects on mobile ethnography for tourism destinations

by  Marc Stickdorn / Birgit Frischhut

Table Of Contents

  • What is service design?
  • The service experience
  • Origins of service design
  • Tools and techniques in service design
  • Outcomes of service design projects
  • What is tourism?
  • Tourism - an industry that creates and sells experiences
  • Retail and distribution
  • Transportation
  • Designing tourism service
  • The tourism experience
  • management of the tourism experience
  • Why tourism needs service design
  • In search for authentic user insights
  • Ethnography
  • Mobile ethnography
  • myServiceFellow
  • Cases: Winter sports destination St. Anton, Austria
  • Gamla Linkoping christmas market, Sweden
  • Winter season in holiday resort Tahko, Finland
  • A tour of the town - Antibes and Mougins, France
  • The "Parent's Day" Hotelschool the Hague, Netherlands
  • Summer destination Juist - North Sea, Germany
  • Hurtigruten cruise, Norway
  • Lessons learned
  • Advantages of myServiceFellow
  • Challenges
  • Recommendations
  • Outlook to the future
  • Increasing importance of service design in tourism
  • Success factors of service design in tourism
  • Implementing service design in tourism
  • Outlook: Service design in tourism

Subject

Case studies / Management / Tourism / Service industries

Details

Published Norderstedt, Germany : Books on Demand, 2012
Language English
Material 143 p.
ISBN 3848216302 / 9783848216307
Location
HF 5415.5 S491 2012 C.2
TCDC Bangkok - Closed Stack
HF 5415.5 S491 2012 C.1
TCDC Khon Kaen - Closed Stack

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