Book

Luxury strategy in action

by  Ivan Coste-Manière / Jonas Hoffmann

Table Of Contents

  • Introduction Jonas Hoffmann and Ivan Coste-Maniere
  • Ivan Coste-Maniere, Katrina Panchout, and Jacques Molas
  • Francesco Giliberti Birindelli
  • Giulio Pizzini
  • Jonas Hoffmann and Betina Hoffmann
  • Alessandro Quintavalle
  • Fleur Gastaldi
  • Tinne Van Gorp
  • Rasa Stankeviciute
  • Christophe Sempels The evolution of the luxury market: stairway to heaven? Luxury business: multinational organizations and global specializations Finance survival guide: value creation and pina coladas The pier framework of luxury innovation Retailing in the luxury industry Internet, social media and luxury strategy Branding principles in the luxury industry Brand extensions in the luxury industry Sustainable development in the luxury industry: beyond the apparent oxymoron

Subject

Technological innovations / Marketing / Luxury goods industry / Fashion merchandising / Clothing trade / Luxuries

Details

Published Basingstoke, England : Palgrave Macmillan, 2012
Language English
Material xiv, 205 p.
ISBN 9780230354548
Location
HD 9999 .L852 L997 2012 C.1
TCDC Bangkok - Closed Stack
HD 9999 .L852 L997 2012 C.2
TCDC Khon Kaen - General Collection

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