Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: ""design thinking,"" or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.Liedtka and Ogilvie cover the mindset, techniques, and v

• The why and how of design thinking
• What is?
• What if?
• What wows?
• What works?
• Leading growth and innovation in Your organization