Book
Brand-driven innovation: strategies for development and design
Also Known As: Strategies for development and design
Description
Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations
Table Of Contents
- pt. 1. The merging worlds of branding, innovation and design
- pt. 2. Brand-driven innovation in practice
Subject
Branding (Marketing) / Advertising / Technological innovations / Product management
Details
Part of Series
Required reading range : module reader
Published
Lausanne, Switzerland : AVA Pub. SA, 2010
Language
English
Material
208 p.
ISBN
294041128X / 9782940411283
Location
TCDC Bangkok - Closed Stack
In Process - TCDC Bangkok Transit
In Process - TCDC Bangkok Transit
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