Book

The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview

by  Marty Neumeier

Description

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

Table Of Contents

  • Differentiate
  • Collaborate
  • Innovate
  • Validate
  • Cultivate

Subject

Planning / Brand name products / Branding (Marketing)

Details

Published Berkekley, CA : New Riders, 2006
Language English
Material 194 p.
ISBN 0321348109 / 9780321348104
Location
HD 69 .B7 N493 2006 C.1
TCDC Bangkok - Closed Stack
HD 69 .B7 N493 2006 C.2
TCDC Bangkok - Closed Stack

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