"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--Jacket

• The concept of luxury
• Specificities of the luxury industry
• Major luxury sectors
• The power of the luxury brand
• The luxury client
• Brand analytical tools
• Managing creation
• Communication
• International disttribution
• Retailing
• Licensing strategy