A guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Filled with tips, case studies, and tasks to help you analyse yourself, your market and your product, it shows you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse

• Introduction: Find your way
• Introduction to the fashion industry
• Be your own boss
• Business legal structure
• What's in a name?
• Working from home v setting up a studio
• Jack-of-all-trades?
• Know your market
• Understanding trends
• Product and image
• Getting it made
• Selling your collection
• Get your message out
• Finance