"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way...As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--inside cover

• Adidas originals, house party
• Alex dark temptation, chocolate man
• Budweiser, wassup
• Burger King, subservient chicken
• Cadbury's dairy milk, eyebrows
• California milk processor board, get the glass
• Canal+, the march of the emperor
• Carlton draught, big ad
• Coca-Cola, happiness factory
• Coca-Cola, yeah yeah yeah la la la
• Guinness, noitulovE
• HBO, true blood
• HBO, voyeur
• Honda, Cog
• Honda, Grrr
• Johnnie Walker, the man who walked around the world
• MicrosoftXbox, Halo 3
• MicrosoftXbox, mosquito; champagne
• Nike, barrio bonito
• Oasis/City of New York, Dig out your Soul- in the streets
• Onisuka Tiger, made in Japan
• Philips, Carousel
• Skoda, the baking of
• Sony bravia, balls
• Sony bravia, paint
• Sony PlayStation, the history of gaming; the future of gaming
• Stella Artois, La Nouvelle 4%
• Uniqlo, Uniqlock
• Wrangler, we are animals
• The Zimbabwean, the Trillion Dollar Campaign