Part teaching guide, part insider's peek into the creative and professional processes of one of the world's leading graphic design firms, "Identify" is more than simply a book about the art and practice of trademark design. "Identify" is about identity design that works, written by the very pioneers and practitioners responsible for many of the world's most durable and iconic visual marks. "Identify" offers readers a behind the scenes look into the processes of three of the most important and prolific names in the world of branding and design. Featuring more than 40 logos and the often dramatic and amusing stories behind their creation, it shows how they were conceived, the rough sketches along the way, and, of course, the final piece. The book also offers 50 case studies that dive deeper into the mark's creation to present the challenges the team faced, how they overcame them, and their thinking behind the decisions they made along the way

• Trademarks: Library of Congress
• National Broadcasting Company
• Armani Exchange
• 9 West 57th Street
• WGBH Channel 2
• WGBH Educational Foundation
• Chase Manhattan Bank
• Do@
• National Aquarium in Baltimore
• The Tennessee Aquarium
• Osaka Aquarium Kaiyukan
• Lisbon Aquarium
• New England Aquarium
• Showtime Networks
• Centro
• American Republic Insurance
• Brennan Center for Justice
• Barneys New York
• Public Broadcasting Service
• Half the Sky
• Nissay
• Turkish Leather Council
• Pera Museum
• Conservation International
• El Mall. Alliance for Downtown New York
• Public Spaces NYC
• Hearst Corporation
• The Museum of Modern Art
• Mount Sinai
• CB Richard Ellis
• Factset Research Systems
• MacArthur Foundation
• Graphic Arts USA
• JFK Presidential Library and Museum
• RFK Center for Justice & Human Rights
• Women's Tennis Association
• UNDP
• GF Business Equipment
• Environmental Protection Agency
• Owens-Illinois
• Rockefeller Center
• Best Products
• Kaya Group
• Merck & Co.
• Burlington Industries
• Time Warner Cable
• Old Chatham Sheepherding Company

• Scripps-Howard
• St. Joe Company
• Grey Advertising
• The Jewish Conversation
• The Electric Circus
• Gemini Consulting
• CASA
• Poets House
• Bank of Taipei
• Jonathan Rose Companies
• The New School
• MBTA
• Karsan Automotive
• Princeton University Press
• National Geographic
• New York University
• New Leaders
• SEW Infrastructure
• Museum of Contemporary Art, LA
• White House Conference on Children Young Audiences
• Big Apple Circus
• Univision
• Beehouse
• Dime Savings Bank of New York
• Harvard Maintenence
• Hirshhorn Museum
• Koç Holding
• Arçelik
• Aygaz
• Tüpras
• Opet Petroleum
• Rahmi M. Koç Industrial Museum
• Koç University
• HarperCollins Publishers
• Amesco
• The Parkhouse
• Screen Gems
• American Revolution Bicentennial
• MoMA 50th Anniversary
• Armani Exchange 20th Anniversary
• Milwaukee Institute of Art & Design
• Pilobolus Dance Theatre
• Shinsegae Corporation
• Xerox Corporation
• Pan American World Airways
• Smithsonian Institution
• Mobil Oil Corporation