Book

Graphic design school: a foundation course for graphic designers working in print, moving image and digital media

by  David Dabner / Sheena Calvert / Anoki Casey

Table Of Contents

  • Research and early concepts: Basics of research
  • Linear reasoning/lateral thinking
  • Exploratory drawing ; Visualizing ideas
  • Theories of image and text
  • Audiences, markets, and concepts
  • Scheduling, organizing, and finalizing
  • Fundamentals of composition: Basics of composition
  • Form and space
  • Symmetry/asymmetr
  • Basic principles of layout
  • Styles of layout
  • Pace and contrast
  • Size and format
  • Coordination and identity
  • Photography and illustration
  • Fundamentals of typography: Typography and meaning
  • The anatomy of type
  • Understanding and selecting typefaces
  • Spacing
  • Readability and legibility
  • Typographic emphasis and hierarchy
  • Typographic rules/boxes and ornaments
  • Typographic rules/boxes and ornaments
  • Text as image
  • Fundamentals of color: Color terminology
  • Color legibility, contrast, and harmony
  • Color associations
  • Color as information
  • Tools and technologies: Photography basics and image sourcing
  • Photoshop
  • Photomontage/collage
  • DTP applications
  • Illustrator
  • 3D graphics
  • Flash/after effects
  • Production process and issues: Lithography
  • Printed color
  • Digital printing
  • File preparation and sending
  • File types and compression
  • Workspace, monitor, and calibration
  • Paper stocks and finishing
  • The role of PDFs
  • Correcting color proofs
  • Press check
  • Electronic media production
  • Web design basics: Visual design and coding
  • The languages of the internet
  • The building blocks of a web page
  • The graphical user interface
  • CSS
  • Web standards, validation, Doctype, and SEO
  • Designing for different browsers and platforms
  • Web design software
  • Web-based self-publishing
  • Commercial applications: Core/specialist skills
  • Logo design and brand identity
  • Motion graphics
  • Web design
  • Editorial design
  • Game design
  • Advertising
  • Information design

Subject

Study and teaching / Graphic arts / Commercial art

Details

Published London : Thames & Hudson, 2010
Language English
Material 192 p.
ISBN 9780500288634
Location
NC 845 D114 2010
TCDC Bangkok - Closed Stack

Related To This Item

สื่ออื่นๆ ที่เกี่ยวข้อง

You May Also Like

แนะนำสื่ออื่นๆ ที่น่าสนใจ

Your Recent Views

สื่ออื่นๆ ที่คุณเพิ่งดู