Book

Food styling: the art of preparing food for the camera

by  Delores Custer

Table Of Contents

  • 1. Food styling: an overview
  • From home economist to food stylist: a history
  • The smorgasbord of food styling
  • What is food stylings?
  • Business ethics: to enhance, stretch, or cheat?
  • 2. The medium is everything
  • Editorial food styling versus advertising
  • Types of media we work in
  • 3. Your food styling teammates
  • Who hires food stylists?
  • Who will you work with?
  • 4. You got the job! Now what?
  • Setting a schedule and keeping records
  • Bidding and budgeting for the job
  • 5. Prepping the assignment
  • Starting off: the job folder
  • How to read recipes, layouts, storyboards, and scripts
  • Brainstorming at the preproduction meeting
  • Getting it together: gathering food equipment, and props
  • Shooting on location: hidden details
  • 6. At the shoot
  • Arriving and organizing
  • Preparing the food for the shoot
  • Styling for visual appeal and mouthwatering factor
  • Working on the set
  • The shot: it's time to shoot the food
  • Back to the office: things to do after the shoot
  • 7. About photography
  • Photographer's role in a food shot
  • Evolution of the camera
  • Making a food image work
  • Finding the camera angle
  • 8. The basics of propping
  • Prop stylist in action
  • Determining the style: getting the right look
  • 9. The basics of TV and film production work
  • Food styling for television
  • Food styling for film
  • The cast of charactersin TV and film production
  • Shooting: studio versus location
  • Money issues: food budget and your fees
  • Shooting a storyboard out of sequence
  • 10. Food stylist's tools of the trade
  • Kit and the set tray
  • Food stylist's knife roll
  • Other basic equipment: everything and the kitchen sink
  • Tools and equipment at the photographer's studio
  • Homemade equipment to the rescue
  • Contents in bottles, cans, and packages: a wealth of uses
  • 11. Working with the food: overcoming challenges
  • 12. The business of food styling
  • 13. Beyond food styling: expanding your options
  • 14. Tips for chefs, caterers, and others who want to style their food
  • 15. Reviewing the last fifty (now sixty) years of food styling and photography

Subject

Pictorial works / Photography of food / Food

Details

Published Hoboken, N.J. : John Wiley & Sons, 2010
Language English
Material xvii, 398 p.
ISBN 0470080191 / 9780470080191
Location
TR 656.5 C987 2010 C.2
miniTCDC - PSU
TR 656.5 C987 2010 C.1
TCDC Commons Seacon - Closed Stack
TR 656.5 C987 2010 C.3
In Process - TCDC Bangkok Transit

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