Book

Creating the perfect design brief: how to manage design for strategic advantage

by  Peter L Phillips

Table Of Contents

  • What is a design brief anyway?
  • What is responsible for developing a design brief?
  • Essential elements of the design brief
  • Getting the design brief approved
  • using the design brief
  • Competitive analysis
  • Establishing credibility and trust for design
  • Using the design brief in the approval process
  • What is a design manager?
  • Measuring design results
  • An example of a design brief
  • Anticipating and overcoming obstacles
  • Creating a plan for moving ahead
  • Lessons from the trenches

Subject

Production planning / Work design

Details

Published New York : Allworth, 2004
Language English
Material xvi, 191 p. ;
ISBN 1581153244 / 9781581153248
Location
TS 176 P562 2004
TCDC Bangkok - General Collection

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