Book

The fashion designer survival guide: start and run your own fashion business

by  Mary Gehlhar

Table Of Contents

  • Before you start
  • The fundamentals
  • The money
  • Product development
  • Fabric and materials
  • Production
  • Marketing and branding materials
  • Sales
  • Press and public relations
  • The runway
  • Copyrights and knockoffs
  • Expanding the business

Subject

Management / Fashion merchandising / New business enterprises / Fashion designers

Details

Published New York : Kaplan, 2008
Language English
Material xviii, 286 p.
ISBN 1427797102 / 9781427797100
Location
TCDC Bangkok - Closed Stack

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