"In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana" --Cover, p. 4

• Online marketing basics
• Websites, blogs, and SEO
• Social media marketing : what you need to know before you start
• Facebook
• Twitter
• LinkedIn
• Video : the next frontier
• Creating a social media policy for your organization
• A final word on social media : tools for attracting even more business
• Burning questions and answers : taking questions and dishing out answers and advice
• Social media marketing case studies : regular folks, great stories