This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved

• Imagery
• Color
• Dimension
• Contrast
• Shape
• Symbols
• Typography
• Writing
• Story
• Order
• Variation
• Personalization
• Psychology
• Process
• Production
• Digital identity
• Trends
• Shortcuts
• Social media
• Multiples
• Intellectual property
• Documentation
• Evolution
• Competition
• Originality
• Wit
• Idealism
• Authenticity
• Commitment
• Strategy
• Research
• Touchpoints
• Inspiration
• Simplicity