Book

No space, no choice, no jobs, no logo

Also Known As: No logo

by  Naomi Klein

Table Of Contents

  • No logo at ten
  • A web of brands
  • New brands world
  • The brand expands: how the logo grabbed center stage
  • Alt.everything: the youth market and the marketing of cool
  • The branding of learning: ads in schools and universities
  • Patriarchy gets funky: the triumph of identity marketing
  • Brand bombing: franchises in the age of the superbrand
  • Mergers and synergy: the creation of commercial utopias
  • Corporate censorship: barricading the branded village
  • The discarded factory: degraded production in the age of the superbrand
  • Threats and temps: from working for nothing to "free agent nation"
  • Breeding disloyalty: what goes around, comes around
  • Culture jamming: ads under attack
  • Reclaim the streets
  • Bad mood rising: the new anti-corporate activism
  • The brand boomerang: the tactics of brand-bassed campaigns
  • A tale of three logos: the swoosh, the shell and the arches
  • Local foreign policy: students and communities join in fray
  • Beyond the brand: the limits of brand-based politics
  • Consumerism versus citizenship: the fight for the global common
  • Two years on the streets: moving through the symbols

Subject

Management / Valuation Management / Brand name products / Commerce

Details

Published London : Fourth Estate, 2010,
Language English
Material xli, 502 p.
ISBN 9780007340774 ;
Location
HD 69 .B7 K644 2010
TCDC Bangkok - Closed Stack2

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