Book

Marketing 3.0: from products to customers to the human spirit

by  Philip Kotler / Hermawan Kartajaya / Iwan Setiawan

Table Of Contents

  • Welcom to marketing 3.0
  • Future model for marketing 3.0
  • marketing thd mission to the consumers
  • Marketing the values to the employees
  • Marketing the values to the channel partners
  • Marketing the vision to the shareholders
  • Delivering socio-cultural transformation
  • Creating emerging market entrepreneurs
  • Striving for environmental sustainability
  • Putting it all together

Subject

Marketing

Details

Published Hoboken, N.J. : Wiley, 2010
Language English
Material xv, 188 p.
ISBN 0470598824 / 9780470598825
Location
HF 5415 K874 2010 C.1
TCDC Bangkok - Closed Stack
HF 5415 K874 2010 C.2
TCDC Khon Kaen - Closed Stack

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