Book

The medium is the message: and 50 other ridiculous advertising rules

Also Known As: Ridiculous advertising rules: the medium is the message

by  Anneloes van Gaalen

Table Of Contents

  • The medium is the message
  • Repetition, repetition, repetition
  • Failure is always an option
  • Do your research
  • Follow the money
  • Make it memorable
  • Advertising is evil
  • Make it pretty
  • ”The best ad is a good product”
  • One plus one equals three
  • Advertising is a guessing game
  • ”Word of mouth is the best medium of all”
  • Make the logo bigger
  • Advertsing is storytelling
  • There is no such thing as bad publicity
  • Product placement doesn’t work
  • Gat them while they’re young
  • Hope sells
  • Accentuate the positive
  • Eliminate the nrgative
  • HAve an idea
  • Never use pop-up ads
  • Sex sells
  • Don’t believe the hype
  • Advertising is a business of words
  • Sell them what they want, not what they need
  • Have fun
  • Stick to the billboard basics
  • Bad advertising is better than no advertising at all
  • Determine your target audience
  • The client is always right
  • A good jingle does it every time
  • Take risks
  • If you can’s fix it, feature it!
  • A picture is worth a thousand words
  • Go viral
  • Packaging is everything
  • Life’s a pitch
  • MAke your name stick
  • Be original
  • Treat competitors fairly
  • ”Advertising is legalized lying”
  • Advertising is art
  • When times are good, advertise when times are tough, advertise more
  • Advertising is obsolete
  • If it doesn’t sell, it isn’t creative
  • Direct nail isn’t dead(Just yet)
  • Determine the medium that works best for your business…and dominate it
  • Get celebrities to endorse your product
  • Be believable
  • Break the rules

Subject

Quotations, maxims, etc / Advertising

Details

Part of Series Ridiculous design rules
Published Singapore : Page One, 2009
Language English
Material 145 p.
ISBN 9812459049 / 9789812459046
Location
HF 5823 M491 2009 C.2
In Process - TCDC Bangkok Transit
HF 5823 M491 2009 C.1
TCDC Bangkok - Closed Stack

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