Book

The back of the napkin: solving problems and selling ideas with pictures

by  Dan Roam

Description

Tries to enhance analytical skills by building up one's intrinsic abilities in a primer for business leaders on how to develop ideas and enable faster results using to-the-point visual methods

Table Of Contents

  • Introductions: anytime, anyone, anywhere: solving problems with pictures
  • A whole new way of looking at business
  • Which problems, which pictures, and who is “we”
  • A gamble we can’t lose: the four steps of visual thinking
  • Discovering ideas: looking better, seeing sharper, imagining further: tools and rules for good visual thinking
  • No thanks, just looking
  • The six ways of seeing
  • The sqvid: a practical lesson in applied imagination
  • Frameworks for showing
  • Developing ideas: the visual thinking MBA: putting visual thinking to work
  • Showing and the visual thinking MBA
  • Who are our customers? Pictures that solve a who/what problem
  • How many are buying?: pictures that solve a how much problem
  • Where is our business?: pictures that solve a where problem
  • When can we fix things?: pictures that solve a when problem
  • How can we improve our business?: pictures that solve a how problem
  • Why should we even bother?: pictures that solve a why problem
  • Selling ideas: it’s showtime
  • Everything I know about business I kearned in show-and-tell
  • Drawing conclusions

Subject

Audio-visual aids / Problem solving / Management / Visualization / Creative ability in business

Details

Published New York : Portfolio, 2009
Language English
Material xv, 282 p.
ISBN 1591843065 / 9781591843061
Location
TCDC Bangkok - Closed Stack

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