Book

Change by design: how design thinking transforms organizations and inspires innovation

by  Tim Brown / Barry Katz

Table Of Contents

  • The power of design thinking
  • What is design thinking? Getting under your skin, or, How design thinking is about more than style ; Converting need into demand, or, Putting people first ; A mental matrix, or, "These people have no process!" ; Building to think, or, The power of prototyping ; Returning to the surface, or, The design of experiences ; Spreading the message, or, The importance of storytelling
  • Where do we go from here? Design thinking meets the corporation, or, Teaching to fish ; The new social contract, or, We're all in this together ; Design activism, or, Inspiring solutions with global potential ; Designing tomorrow
  • today
  • IDEO project case studies

Subject

Organizational change / Reengineering (Management) / Corporate reorganizations / Industrial design

Details

Published New York, NY : Harper Business, 2009
Language English
Material viii, 264 p.
ISBN 0061766089 / 9780061766084
Location
TCDC Bangkok - Closed Stack
TCDC Bangkok - Closed Stack
TCDC Khon Kaen - Closed Stack

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