Book

Soap, sex, and cigarettes: a cultural history of American advertising

by  Juliann Sivulka

Table Of Contents

  • Part I historical overview
  • 1492-1880 the beginnings
  • Advertising in the old world
  • The impact of the printing press
  • From news-leters to newspapers
  • Selling the world
  • From colony to nation
  • Colonial advertising
  • The effect of paper shortages
  • The impaact of the idustrial revolution
  • Mass production spurs economic growth
  • The civil war fuels a consumer economy
  • Urbanization changes the face of retailing
  • General merchandisers pass on economies of scale
  • The communications revolution
  • Go west, young man
  • Extra, extra, read all about it!
  • Advertising gets creative
  • The modern magazine debuts
  • The advertising agent: a new occupation
  • Puffery and patent medicines
  • Part II early American advertising
  • 1880-1900 selling the goods
  • A new role for advertising
  • The packaging revolution
  • Brand-name advantages
  • The new culture of consumption
  • The selling style: hard or soft?
  • Honesty takes its turn
  • Slogans and Jingles catch on
  • Trademarks come to life
  • Pictures show the way
  • The first national advertisers
  • A trio of household staples
  • Try it! you'll like it!
  • Selling entirely new products
  • Magazines and agencies
  • Magazines emerge as advertising vehicles
  • Agencies widen their services
  • A new wave of design
  • 1900-world war I the rise of a consumer economy
  • The emerging consumer economy
  • Big business gets bigger
  • Immigrants flock to america
  • Packaging revolutionizes mass retailing
  • Chains link store after store
  • Advertising identifies its primary audience
  • Turn-of-the-century advetising
  • The golden age of trademark advertising
  • The art of advertising
  • Salesmanship in print
  • Print ads shift gears
  • The feminine point of view finds a voice
  • Image builds the emotional appeal
  • The expansion of agency services
  • Advertising and progress
  • America cleans up its act
  • Advvertising revolutionize the breakfast menu
  • Getting wired catches on
  • America hits the road
  • Advertising and world war I
  • Part III modern American advertising
  • 1920-1929 the roaring twenties
  • The prosperous new era
  • The business of America is business
  • Retailing hits its stride
  • Enjoy now, pay later
  • Advertising's role in shaping lifestyles
  • Targeting women
  • discovering odors
  • Creating shrines of cleanliness
  • Selling the cigarette habit
  • Selling color, style, and time
  • Fashion takes a bow
  • The American home goes modern
  • Automobile advertising shifts gears
  • Advertising hits the road
  • The voice of radio
  • The look of modern advertising
  • 1930-1945 the depression and world war II
  • Brother, can you spare a dime?
  • The effects of the depression
  • A new deal for the forgotten man
  • A hard sell for hard times
  • Advertising again goes for the hard sell
  • Depression-era advertising adopts a new look
  • The best and worst collide
  • Consumers organize
  • The maturing voice of radio
  • Another new wave of design
  • Television enters the picture
  • The war years
  • 1945-1960 the postwar boom
  • The fabulous fifties
  • Realizing the American dream
  • Keeping up the Joneses
  • Dressing up the automobile
  • The atomic age
  • Don't rock the boat
  • The generation gap opens up
  • civil rights become an issue
  • New ways of selling
  • Competing in a crowded market
  • Tapping into consumers' hidden desires
  • Bringing television to the masses
  • For creative philosophies
  • Rosser Reeves - the hard sell
  • Leo Burnett - inherent drama
  • David Ogilvy - image and science
  • Bill Bernbach - the new advertising
  • Part IV contemporary American advertising
  • 1960-1975 the creative revolution
  • The times they are a-changin'
  • Power to the people
  • t The creative revolution
  • Turn in, turn on, drop out
  • The underground goes mainstream
  • Inspiration, intuition, and creativity
  • The new advertising
  • Creative boutiques
  • The loass of creative momentum
  • Reform sweeps Madison Avenue
  • Minority groups demand a piece of the pie
  • You've come a long way, baby!
  • More issues explode advertising's dream world
  • 1975-1900 from positioning to image building
  • The late 1970s: advertising isn't fun anymore
  • Positioning: the new game on Madison Avenue
  • The soft drink shootout
  • The 1980s: let's make a deal
  • The ultraconsumer
  • And now, a word from our sponsor
  • Putting a human face on technology
  • Golbal brands and global advertising
  • Global challenges
  • The nest creative revolution
  • Image building
  • Sex and symbolism
  • 1990s and beyond the media revolution
  • Today's consumers
  • The money is in the middle
  • Women wield their new power
  • X marks the new target
  • People don't die at 49
  • Signs of the times
  • The minority marketplace
  • The media revolution
  • The total communications package
  • The printed page
  • The noncommercial commercial
  • Advertising on-line
  • Advertising for today and tomorrow
  • Talking smart
  • Zipping, zapping, and channel surfing
  • Recycling old campaigns

Subject

History / Social aspects / Advertising

Details

Published Belmont, CA : Wadsworth, 1998
Language English
Material xv, 448 p.
ISBN 0534515932
Location
HF 5813 .U6 S624 1998
TCDC Bangkok - Closed Stack2

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